CV – Andy Prayogo | Creative Operations Lead

Profile

Professional Summary

Creative Operations Lead with 13+ years driving advertising innovation at Indonesia's largest media network (Tribun-KG Media) and 300+ global clients (Fiverr Top Rated Seller, 4.9★ · 99designs Platinum Designer). Proven track record leading a lean creative team of 4–5. Scaled production capacity by +335% without adding headcount through process redesign and templating systems — while cutting production time per item by 79% and building 11 internal tools that automated routine production work. Operates as a player-manager — equally comfortable directing strategy and personally shipping front-end, UI/UX, and microsite work. Recognized twice as KG Media Best Employee (2021 & 2024). Certified in Google Ads Creative, Display & Video 360, and AI-Powered Performance Ads. Seeking a remote global role as Creative Operations Lead, Creative Operations Manager, or Head of Production.

Career Milestones

Work Experience

Creative Ops Lead & Superintendent 2018 – Present

Tribun Network – KG Media

Lead creative operations for the advertising division, managing a team of 4–5 designers & front-end developers to deliver national-scale digital campaigns for key accounts including Djarum Group, Suzuki, BRI, and Kalbe.
Scaled creative production capacity by +335% without adding headcount — redesigned workflows, built templating systems, and maintained hands-on technical leadership.
Drove 79% reduction in production time per item through workflow automation, asset reuse frameworks, and direct production involvement.
Player-manager with full-stack creative capabilities — directly contributes front-end, microsite, and UI/UX work alongside leading the team, ensuring consistent on-time delivery.
Built 11 internal tools (image inspector, HTML5 auditor, layout simulator, video ad builder) that automated 80% of routine production work.
Received KG Media 'Best Employee' Award in both 2021 & 2024.

Creative Operations Team Leadership Player-Manager Process Automation

Senior Digital Ads Designer & Ad Operations 2014 – 2018

Tribun Network – KG Media

Designed and deployed 100+ HTML5 banner ads for top-tier clients, achieving 35% higher CTR vs static benchmarks.
Established first internal HTML5 ad template system adopted studio-wide, reducing production time by 40% and ensuring brand consistency.
Managed end-to-end Ad Operations (AdOps) — set up campaigns, uploaded creatives to Google Ad Manager (GAM), performed inventory forecasting, managed boosting strategies, and uploaded advertorial content directly into Tribunnews CMS.
Contributed to new revenue streams generating IDR 2B+ annually through productized ad formats.

HTML5 AdOps (GAM) Tribunnews CMS Forecasting

Flash Developer 2011 – 2014

AP Edu Multimedia Studio

Developed 20+ interactive Flash applications including company profiles, multimedia learning modules, and 3D educational simulations.
Built custom interactive architectures for e-learning platforms, integrating audio-visual storytelling with user-centered UI/UX.

AS 3.0 E-Learning Multimedia

Selected Works

Portfolio Highlights

Selected highlights. Full portfolio with 100+ projects available at andyprayogo.com/works

Visual Identity System · Brand Architecture at Scale

Tribunnews — Visual Identity Archiving (60+ Logos)

Led standardization of Tribunnews' entire visual identity ecosystem — from core logo to 60+ regional & lifestyle derivatives. Built scalable brand architecture that grew from <10 to 60+ outlets. Managed SVG asset system via CDN with full governance framework.

Brand Architecture Visual Identity System SVG Asset Management

Rich Media • Strategic Product Design

Real-Time Tracker: Jadwal Imsakiyah

Directed scalable real-time widget synchronizing millions of impressions daily with peak resilience. Led technical integration and team of 4 engineers.

UI Strategy Data Sync

Campaign Microsite • Gamification

LokalDeal Microsite + Auction System

Spearheaded digital branded content with auction systems and gamification for HP and Tribunnews. Drove 12% conversion rate leading team of 5.

Auction System Digital Branded Content

Interactive Web • 3D Particles

QDenga Immersive Web (Takeda)

Developed immersive web experience with floating particles and specialized UI for pharmaceutical branding. Achieved 200k+ unique visitors, avg time 4:30.

UI Design Interactive Particles

3D • Virtual Event • Motion Graphics

Local Urban Fest (HP)

Led creative execution for immersive 3D virtual festival assets to amplify brand visibility. Attracted 15k+ virtual visitors across 3 days.

Art Direction Virtual Event

Interactive Narrative • UX Lead

Setia di Tapal Batas

Directed interactive UX and design for high-impact national themes (BAKTI KOMINFO), delivering seamless digital experiences with integrated maps and video.

UX Research Interactive Lead

Motion Graphics • Storytelling

Semen Tonasa Motion Series

Led creative direction for 2D motion explainer videos reinforcing industrial brand narratives. Accumulated 500k+ views across social platforms.

Motion Graphic 2D Animation

Infographic • Brand Campaign

Danapaint Infographics

Directed editorial visuals and high-conversion infographic designs for complex data storytelling used across social media and print.

Editorial Design Visual Content

Core Competencies

Creative Operations Team Leadership Process Automation Strategic Branding Player-Manager

Technical & Tools

UI/UX & Motion Interactive HTML5 Adobe Creative Suite Google Ad Manager (GAM) Tribunnews CMS AI-Assisted Asset Gen Performance Analytics (GA4)

Operational Excellence

Creative Ops Scaling Cross-Functional Leadership Resource Planning A/B Testing & Forecasting

Education

Bachelor of Information Technology

Computer Science · UI/UX Engineering

Universitas Muhammadiyah Malang · 2008–2012

Recognition

★ Best Employee 2021 KG Media ★ Best Employee 2024 KG Media 📜 AI-Powered Performance Ads Certified Google (2026) 📜 Google Ads Creative Certified Google (2026) 📜 Scrum Fundamentals Certified (SFC™) SCRUMstudy (2020) 📜 Display & Video 360 Certification Google (2026)